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Recruiters are looking for confident candidates who provide facts and figures to support their successes rather than vague generalisations.

For instance, it’s no good casually mentioning you have a proven track-record in generating business. What would really impress the recruiter is learning how much business you delivered and in what time-frame.

Similarly, it’s best to steer clear of meaningless jargon, such as “hardworking”, “teamplayer” and “pro-active” as every Tom, Dick and Harry that applies for a job has exactly those qualities, too. It’ll make the recruiter’s day if instead you give hard evidence that illustrates why you are all those things – and more.

In short, if you can discipline yourself to make use of active, upbeat language in presenting your achievements you’re well on the way to beating the rest of the pack to an interview. Here are a few pointers…

Be positive – avoid using negative words

• Never generalise
• Use active sentences
• Use high-impact words
• Never simply list your job-spec, be assertive about what you do
• Present any negative experiences in

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